THE TELFAR mOVEMENT

Atl + Nola, we’re on the way girl.

It’s happening. Telfar is opening new stores in two of the most iconic cities around—Atlanta and New Orleans. And we’re bringing our must-have bags straight to you this summer. Get ready, because this is just the beginning of something big.

Telfar isn’t your average brand. It’s the one that’s always been about breaking boundaries, standing up for inclusivity, and making sure everyone has access to our unique bags. When people say “you can’t have it all,” we say, “Watch us.” From our bags selling out in minutes to the love we get from all walks of life, we know what it means to create something real.

Now, we’re taking it up a notch. We’re bringing Telfar closer to you, opening our doors in two culturally rich cities that mean so much to us.

What’s the Deal?

We’re rolling out just in time for Essence Festival in New Orleans (yes, you heard that right!) because when better than during one of the most important cultural events of the year to introduce our new space to the world? Essence Festival is a place where people come together to celebrate Black culture, unity, and everything that makes us who we are—and that’s exactly what Telfar’s about.

Over in Atlanta, we’re tapping into the city’s electric energy, its unapologetic style, and its role as a hub for bold fashion. What better place than the heart of the South to open a new chapter for Telfar? ATL IS SO IMPORTANT TO THE CULTURE, and we can’t wait to be apart of it.

Big Freedia + Latto = Perfection

We’re not doing this alone. Big Freedia & latto are Two cultural icons, known for pushing boundaries and owning their space in the world. Big Freedia, the queen of Bounce music, is all about self-expression and breaking the rules—and so is Telfar. Latto, with her confidence and boldness, is the voice of empowerment, and we’re here for it. Together, we’re showing what it means to stand tall, be unapologetic, and represent the true spirit of our communities.

WELL… NOW WHAT?

We’re getting ready to open our doors, and we want you to be there when it all happens. If you’re in New Orleans or Atlanta, keep your eyes peeled for little snippets around town and, of course, check us out on Instagram. We’re about to turn these cities up in ways only Telfar can.

stay tuned sis.

*Disclaimer: I have no affiliation with this brand or product. The content above is strictly for a class project.