Project Citations

Brand Finance. (2025, August 5). Nestlé, Coca-Cola, and Yili lead global food and drink rankings in 2025. Brand Finance. https://brandfinance.com/press-releases/nestle-coca-cola-and-yili-lead-global-food-and-drink-rankings-in-2025-lindts-consumer-love-powers-brand-growth

Brandemic. (2025, May 16). The rise of Coca-Cola: The king of the global market. Brandemic. https://brandemic.in/blog/coca-cola-the-king-of-the-global-market/

Business Model Analyst. (2025, April 14). Coca-Cola marketing strategy (2025). Business Model Analyst. https://businessmodelanalyst.com/coca-cola-marketing-strategy/

Food Navigator. (2025, September 18). Why Coca-Cola continues to dominate the global beverage market. Food Navigator. https://www.foodnavigator.com/Article/2025/09/18/why-coca-cola-continues-to-dominate-the-global-beverage-market/

Osum. (2024, February 1). Inside Coca-Cola distribution channels. Osum. https://blog.osum.com/coca-cola-distribution-channels/

Beverage Industry. (2024, October 10). The Coca-Cola Co. spotlights innovation, insights at NACS Show. Beverage Industry. https://www.bevindustry.com/articles/96989-the-coca-cola-co-spotlights-innovation-insights-at-nacs-show

Sporked. (2025, May 7). New Coca-Cola products 2025. Sporked. https://sporked.com/article/new-coca-cola-products-2025/

Beverage Daily. (2025, August 18). The world’s most valuable beverage brands. Beverage Daily. https://www.beveragedaily.com/Article/2025/08/19/the-worlds-most-valuable-beverage-brands/

Food Navigator USA. (2025, October 31). Gen Z trends, UPF debate & Coca-Cola’s beverage pivot. Food Navigator USA. https://www.foodnavigator-usa.com/Article/2025/10/31/gen-z-trends-upf-debate-coca-colas-beverage-pivot/

ORNG. (2025, January 5). Why Coca-Cola failed to impress Gen-Z. ORNG. https://thedesignmarketing.com/2025/01/06/why-coca-cola-failed-to-impress-gen-z/

CNN. (2024, December 4). Coca-Cola is dramatically scaling back its plastic promises. CNN. https://www.cnn.com/2024/12/04/business/coca-cola-sustainability-goals-change/

Plastics Today. (2025, May 22). Coca-Cola faces backlash after scaling back packaging plans. Plastics Today. https://www.plasticstoday.com/packaging/coca-cola-faces-backlash-after-scaling-back-packaging-plans

LinkedIn. (2025, April 19). How Coca-Cola transforms marketing and distribution with AI. LinkedIn. https://www.linkedin.com/pulse/how-coca-cola-transforms-marketing-distribution-ai-tyvxf

DigitalDefynd. (2025, August 24). 10 ways Coca-Cola is using AI – Case Study . DigitalDefynd. https://digitaldefynd.com/IQ/ways-coca-cola-uses-artificial-intelligence/

Consainsights. (2024, October 31). Top 15 Coca Cola competitors and alternatives in 2025. Consainsights. https://www.consainsights.com/company-profile/coca-cola/competitors

Marketing91. (2025, May 19). Top 11 Coca-Cola competitors & alternatives in 2025. Marketing91. https://www.marketing91.com/coca-cola-competitors/

FounderPal. (2025). Pepsi competitors in 2025 [Example]. FounderPal. https://founderpal.ai/competitors-examples/pepsi

247 Wall St. (2025, April 20). Coca-Cola is the king of the mountain, but these 8 beverage companies are gaining steam. 247 Wall St. https://247wallst.com/companies-and-brands/2025/04/20/coca-cola-is-the-king-of-the-mountain-but-these-8-beverage-companies-are-gaining-steam/

Coca-Cola HBC. (2025, January 31). Nutrition. Coca-Cola HBC. https://www.coca-colahellenic.com/en/a-more-sustainable-future/mission-2025/nutrition

Yahoo Finance. (2025, September 16). Elevated costs challenge Coca-Cola: How will the brand adapt? Yahoo Finance. https://finance.yahoo.com/news/elevated-costs-challenge-coca-cola-163800656.html

Nasdaq. (2025, July 1). Is Coca-Cola’s pricing power keeping up with global inflation? Nasdaq. https://www.nasdaq.com/articles/coca-colas-pricing-power-keeping-global-inflation

AI Citations

1. SWOT Analysis

Prompt used:
“Can you create a detailed SWOT analysis for Coca-Cola that connects to the ‘World Stop’ campaign, focusing on brand strengths, weaknesses, opportunities, and threats, especially in relation to Gen Z and Millennial audiences?”

AI tool used: ChatGPT, GPT-5 (February 2025 version), OpenAI
Date of research: November 3, 2025
URL: https://chat.openai.com

Description of use:
ChatGPT was used to supplement and organize the SWOT analysis that I had already developed through independent research. I provided the model with my own notes and ideas, and it was used only to expand on existing points and ensure alignment between Coca-Cola’s brand context and the “World Stop” campaign concept. All content, interpretations, and final insights in the SWOT analysis were my own and verified against official company reports, sustainability publications, and academic sources.

2. Strategic Recommendations

Prompt used:
“Rewrite Coca-Cola’s strategic recommendations so that each includes a strategic initiative insight, rationale connected to SWOT elements, and measurable KPIs while maintaining a professional AP-style tone.”

AI tool used: ChatGPT, GPT-5 (February 2025 version), OpenAI
Date of research: November 3, 2025
URL: https://chat.openai.com

Description of use:
ChatGPT was used to help tailor and refine the strategic recommendations I had already written, ensuring that each initiative directly connected to the SWOT analysis. The model provided assistance with phrasing and structure so that the insights, rationale, and success metrics aligned more cohesively. All strategic content and ideas were created independently by me; the AI’s role was limited to editorial enhancement and organization.

3. Infographic

Prompt used:
“Please provide business and sustainability statistics for Coca-Cola that could be used in an infographic, including global reach, market share, product diversity, packaging sustainability, and environmental goals.”

AI tool used: ChatGPT, GPT-5 (February 2025 version), OpenAI
Date of research: November 2, 2025
URL: https://chat.openai.com

Description of use:
ChatGPT was used to identify relevant business and sustainability metrics that could visually support my infographic design. I used it to gather context on Coca-Cola’s performance and sustainability milestones, which I then verified and cross-referenced with primary sources such as The Coca-Cola Company’s 2024 Annual Report and Environmental Update. The infographic’s concept, copy, and design were created entirely by me.