I’m Sasha Chapman

a storyteller, strategist, and creative thinker passionate about communication and branding.

Currently, I’m pursuing my Master’s in Public Relations & Advertising at USC’s prestigious Annenberg School for Communication and Journalism, where I explore media trends, consumer engagement, and brand storytelling in today’s evolving digital landscape. Through coursework and hands-on experiences, I’ve developed a deep understanding of how brands foster meaningful connections with their audiences.

With a background in Journalism and Fine Arts from Texas Christian University, I’ve always approached strategy through a creative lens—blending storytelling, visual communication, and brand identity to craft compelling messages. Growing up in Houston, Texas, my background in movement and performance shaped my appreciation for creativity, discipline, and emotional connection—qualities that now fuel my work in PR and advertising. Dance taught me the power of storytelling through motion, adaptability, and the ability to engage audiences, all of which seamlessly translate into brand strategy and communication.

What excites me most about strategy is its ability to turn cultural insights into creative action—whether that’s redefining a brand’s voice, shaping a campaign’s storytelling arc, or identifying the perfect moment for a brand to show up in unexpected ways.

No matter the project, I put my heart and soul into everything I do. Whether it’s crafting a brand story, uncovering the right cultural insight, or developing a campaign that truly resonates, I approach my work with intention, passion, and a deep commitment to authenticity. I believe that’s what makes great brands stand out—not just clever messaging, but creating a true emotional connection with the intended audiences. This dedication to bringing ideas to life with meaning and impact is what excites me most about strategy, and it’s what drives me every day.